Temu

Temu is an online marketplace operated by PDD Holdings, launched in the United States in September 2022. The platform has quickly expanded to various global markets, including Australia, New Zealand, Europe, Latin America, and South Africa. As of early 2024, Temu has over 100 million active users in the U.S. and more than 130 million app downloads worldwide, with approximately 420 million monthly website visits.

Temu offers a diverse range of consumer goods, including fashion, home goods, toys, electronics, and furniture. The platform emphasizes affordability and quality, featuring heavily discounted prices, often up to 90% off, along with free shipping and returns. Its business model focuses on a consumer-to-manufacturer (C2M) system, allowing direct sales from manufacturers to consumers, which helps reduce costs and improve efficiency. Temu's marketing strategy includes high-profile advertising campaigns that have significantly increased brand awareness and user engagement.