Strauss

STRAUSS is a German family-owned company that designs and manufactures high-quality workwear, personal protective equipment (PPE), and safety footwear. Founded in 1948 by Engelbert Strauss, the company is based in Biebergemünd, Hesse, and reported revenues of approximately €1.4 billion in 2023. Initially starting with brooms and brushes, STRAUSS expanded into work protection clothing, including gloves, overalls, and safety boots, and embraced e-commerce in the early 1990s.

The company focuses on providing durable clothing and protective gear for professional workers such as builders, farmers, and craftsmen. Their product range includes workwear, safety footwear, and utility gear, all emphasizing comfort, durability, and functionality. STRAUSS has also engaged in notable collaborations, including partnerships with the US rock band Metallica, Nintendo for a Super Mario-themed collection, and the American Stuntmen’s Association. The company’s logo features an ostrich, reflecting its brand identity and heritage.