Stitch Fix

Stitch Fix is an online personal styling service founded in 2011 by Katrina Lake. Headquartered in San Francisco, the company combines data science, machine learning, and human stylists to provide personalized clothing recommendations. With nearly 6,000 employees and over 3 million active clients as of 2023, Stitch Fix has established itself as a significant player in the online fashion retail market.

The service offers a subscription-based model for men, women, and children. Customers fill out a style profile that captures their size, preferences, and budget. Using proprietary algorithms and input from professional stylists, Stitch Fix curates a selection of clothing and accessories, which are shipped directly to customers in a "Fix" box. Customers can try on the items at home, keep what they like, and return the rest. The product range includes tops, bottoms, dresses, outerwear, shoes, and jewelry, catering to various tastes and needs, including specialized categories like plus sizes and maternity wear.