Step One is an Australian company that specializes in high-quality, sustainable men's and women's underwear made from organically grown bamboo. Founded in 2017 by Greg Taylor, the company has transformed the underwear market by prioritizing comfort, durability, and sustainability. Step One's innovative designs include features like 3D pouches and Ultra Glide Lycra panels, enhancing the overall fit and comfort of their products. The brand has rapidly grown, serving over 1.5 million customers worldwide and selling a new pair of underwear every 8 seconds.

Operating as a direct-to-consumer online retailer, Step One offers a range of innerwear that caters to various body types. Their products are certified by the FSC® Chain of Custody, ensuring responsible sourcing and production practices. The company is committed to ethical manufacturing and sustainable materials, positioning itself as a leader in eco-friendly apparel. Headquartered in Sydney, Australia, Step One has quickly evolved into a multi-million-dollar enterprise, emphasizing quality and customer satisfaction.