Stab Premium

Stab Magazine is an Australian media company dedicated to surfing culture. Founded by Sam McIntosh and Tom Bird, it produces a variety of content, including written articles, high-quality videos, and photojournalism that highlight high-performance surfing and the surf lifestyle. The company offers premium cinema-quality videos, documentaries, and interviews with prominent surfers, along with news coverage of surfing events and industry trends.

Operating from Darlinghurst, New South Wales, Stab Magazine has a small team of fewer than 25 employees and generates approximately $7.4 million in revenue. Its content creation services focus on engaging surfing enthusiasts and professionals, providing insights into surf hardware and compelling stories from the surfing world. Stab also maintains commercial relationships with surf-related businesses, enhancing its offerings through marketing and advertising services. The company’s multimedia content appeals to a dedicated audience that values authentic and high-quality surfing media.