Smart Energy GB is an independent, non-profit campaign dedicated to promoting the benefits of smart meters to households and small businesses across Great Britain. Its mission is to enhance consumer engagement with smart meters, facilitate their national rollout, and assist users in saving energy and reducing bills, contributing to a greener energy system.

Based in London, Smart Energy GB runs a public awareness campaign that educates the public about smart meters and their advantages, such as improved energy management and cost savings. The organization collaborates with energy suppliers, government bodies, charities, and consumer groups to ensure effective outreach, particularly to vulnerable populations. It also maintains a digital platform that provides accessible information about smart meters and the rollout process.

Smart Energy GB operates under a non-executive board and focuses on public engagement and behavior change to support the national smart meter infrastructure, helping to create a more reliable and affordable energy system in England, Scotland, and Wales.