Smart Choice

Smart Choice® is an independent insurance agency network based in Greensboro, North Carolina, founded in 1994 by Doug Witcher. The company supports over 10,000 independent agencies by providing access to more than 100 insurance carriers across 45 to 48 states in the U.S. Smart Choice® emphasizes agent freedom and competitive growth while engaging in community and philanthropic efforts.

The company offers a wide range of insurance products, including personal and commercial lines, life insurance, long-term care, disability insurance, annuities, and specialized Excess and Surplus lines. Smart Choice® equips agents with extensive support, including access to multiple insurance markets, competitive commission structures, marketing resources, and technology tools to enhance operations and customer service. Additionally, they provide training programs to improve agents' industry knowledge and sales skills.

Smart Choice® also features a franchise model called Smart Choice Insurance Center, which combines brand recognition with the flexibility of independent agency representation. This model aims to elevate agents' businesses by offering comprehensive support and resources.