Smalls

Smalls is a New York City-based company that specializes in fresh, human-grade cat food delivered directly to customers. The company takes a cat-first approach to nutrition, creating customized meal plans based on each cat's age, weight, body type, health goals, and flavor preferences. Smalls offers gently cooked, ultra-high-protein food made from 100% human-grade ingredients, free from fillers and artificial preservatives.

Customers start by completing an online questionnaire about their cats, which helps Smalls generate a personalized meal plan. The company operates on a subscription and delivery model, ensuring fresh food is regularly shipped to customers' homes. In addition to food, Smalls also provides cat toys, treats, and litter, making it a comprehensive resource for cat owners. With a focus on high-quality nutrition and customer satisfaction, Smalls aims to improve the health and well-being of cats while offering a convenient shopping experience.