Sephora

Sephora is a global cosmetics and beauty retail company founded in 1969 in Limoges, France. As a subsidiary of LVMH since 1997, Sephora transformed the beauty retail landscape by introducing an "assisted self-service" shopping experience, allowing customers to freely test and explore products. This innovative approach set it apart from traditional beauty counters.

The company offers a wide range of beauty products, including makeup, skincare, fragrance, hair care, and beauty tools. Sephora features a diverse selection of prestige and exclusive brands, as well as its own private label products. It actively promotes inclusivity by dedicating shelf space to products from Black-owned businesses. With a strong retail presence that includes flagship stores and a robust e-commerce platform, Sephora serves beauty enthusiasts and consumers seeking high-quality products worldwide. The brand emphasizes fearlessness, diversity, and community, creating a welcoming environment for customers to discover and experiment with beauty.