Scheels

Scheels is an employee-owned sporting goods and entertainment retail chain based in Fargo, North Dakota. Founded in 1902 by Frederick A. Scheel, the company started as a small hardware store and transitioned to focus on sporting goods in the mid-1950s. Today, Scheels operates 34 locations across 16 U.S. states, primarily in the Midwest and Mountain West regions.

The stores feature a wide selection of products for outdoor enthusiasts, including gear for hunting, cycling, golfing, and running. Many locations also offer entertainment attractions like Ferris wheels, aquariums, and restaurants, enhancing the shopping experience. Scheels is committed to superior customer service and community involvement, donating over 10% of its profits to local charities and nonprofits. The company is led by members of the Scheel family, maintaining strong ties to local communities and outdoor traditions.