SAXX is a premium men's underwear company founded in 2006 by Trent Kitsch. The brand is known for its patented BallPark Pouch® technology, which addresses discomfort caused by chafing and friction. This innovative design features a paneled fabric hammock that separates and supports men's anatomy, inspired by a catcher’s mitt. SAXX aims to provide life-changing underwear that looks good, feels great, and performs well.

The company offers a variety of men's underwear styles tailored for everyday wear, active lifestyles, and premium comfort. SAXX emphasizes quality materials and innovative design to ensure their products move with the wearer and minimize distractions. The brand targets men who prioritize comfort and performance, including athletes and those seeking high-quality everyday underwear.

SAXX is also committed to sustainability and responsible practices, reflecting its dedication to improving the world. Overall, SAXX is recognized for its entrepreneurial spirit, innovative technology, and focus on enhancing men's underwear for greater comfort and confidence.