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Overview

SARAL - The Influencer OS is an influencer relationship management platform tailored for e-commerce and direct-to-consumer brands. It streamlines the influencer marketing process by integrating various tools into a single, user-friendly system. The platform facilitates influencer discovery, outreach, product shipping, payment processing, and performance tracking, allowing marketing teams to launch and scale their programs efficiently.

Founded in Mumbai, India, SARAL primarily serves U.S.-based brands, with a growing customer base in the UK, Brazil, and Australia. Key features include a built-in CRM for managing influencer interactions, automated outreach campaigns, and integration with Shopify for product shipping and affiliate management. The platform also offers gamification elements to engage influencers and includes dedicated customer support for all users. SARAL's transparent pricing model is designed to be accessible for brands of all sizes, making it a valuable tool for those looking to enhance their influencer marketing efforts.
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