mechanical or industrial engineering
RTIC Coolers
Website: rticoutdoors.com
Overview
RTIC Outdoors is an American company founded in 2015 by twin brothers Jim and John Jacobsen, based in Houston, Texas. Initially named RTIC Coolers, the company specializes in manufacturing and selling premium outdoor equipment through a direct-to-consumer online retail model.
RTIC offers a wide range of outdoor gear, including high-quality coolers, insulated drinkware, chairs, bags, hard cases, weather-resistant duffle bags, backpacks, and on-the-go food containers. The brand emphasizes durability and value with its promise of "Overbuilt. Not Overpriced." RTIC serves outdoor enthusiasts such as hunters, fishermen, climbers, and extreme sports lovers.
In addition to its online presence, RTIC operates physical retail locations, including a flagship store in Katy, Texas, and plans to expand with more stores. The company was acquired by Wind Point Partners in 2020, which has supported its growth and product expansion. RTIC also became the official cooler and drinkware sponsor of the NASCAR Cup Series in 2023, enhancing its brand recognition in the outdoor equipment market.
RTIC offers a wide range of outdoor gear, including high-quality coolers, insulated drinkware, chairs, bags, hard cases, weather-resistant duffle bags, backpacks, and on-the-go food containers. The brand emphasizes durability and value with its promise of "Overbuilt. Not Overpriced." RTIC serves outdoor enthusiasts such as hunters, fishermen, climbers, and extreme sports lovers.
In addition to its online presence, RTIC operates physical retail locations, including a flagship store in Katy, Texas, and plans to expand with more stores. The company was acquired by Wind Point Partners in 2020, which has supported its growth and product expansion. RTIC also became the official cooler and drinkware sponsor of the NASCAR Cup Series in 2023, enhancing its brand recognition in the outdoor equipment market.
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