Rhone

Rhone is a premium men's activewear and lifestyle apparel brand founded in 2014 by Nate Checketts, Ben Checketts, and Carras Holmsted. The company specializes in high-quality, performance-driven clothing designed for active men. Rhone aims to bridge the gap between mass-market retailers and high-end yoga brands, focusing on innovation, comfort, and style.

The brand has expanded from an e-commerce startup to a leader in men's activewear, with multiple retail locations, including a flagship store in Hudson Yards, New York. Rhone's products include performance shirts, shorts, pants, outerwear, and accessories, all crafted with advanced textiles for durability and functionality. The company partners with premium retail partners like Equinox gyms, Nordstrom, and Peloton Studios, and has become a favorite among fitness enthusiasts and style-conscious consumers. Rhone also collaborates with Stitch Fix to offer personalized styling services.