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Overview

Ready is a national public service campaign coordinated by the U.S. Department of Homeland Security, launched in February 2003. Its mission is to educate and empower the American public to prepare for, respond to, and mitigate emergencies, including natural disasters and cybersecurity threats. The campaign promotes preparedness through public involvement, encouraging individuals and communities to stay informed, develop emergency plans, build supply kits, and engage in community efforts.

Ready.gov provides a variety of services and resources, including educational materials tailored for individuals, families, businesses, and youth. The campaign offers multilingual resources to enhance accessibility and tools for creating effective disaster plans. With over 100 million visits to its website and significant media coverage, Ready has made a substantial impact in raising public awareness and preparedness across the nation. It serves a diverse audience, including families, businesses, local governments, and individuals with disabilities, aiming to build a more resilient society.
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