Quicken Loans, now known as Rocket Mortgage, is a leading American mortgage lending company founded in 1985. Originally named Rock Financial, it transitioned from a traditional mortgage company to a technology-driven online lender. The company rebranded as Quicken Loans in 1999 and later became Rocket Mortgage in 2021 to align with its parent company, Rocket Companies.

Rocket Mortgage offers a wide range of home loan products, including conventional loans, FHA, VA, and refinancing options. It features a fully digital application process that simplifies mortgage origination and was the first lender to implement electronic closings nationwide. The company also provides real estate services through Rocket Homes and has introduced programs like RocketRentRewards to assist renters in becoming homeowners. With a strong commitment to community development and innovative technology, Rocket Mortgage serves millions of customers across the United States.