marketing & advertising
Puntos Colombia
Website: puntoscolombia.com
Overview
Puntos Colombia is a Colombian coalition loyalty program founded in 2018 by Grupo Bancolombia and Grupo Éxito. Headquartered in Envigado, Antioquia, the company operates in the customer retention and business support services industry. It connects over 150 major brands in Colombia, serving more than 8 million members who earn points through purchases across various platforms.
The points accumulated can be redeemed for a range of benefits, including products, services, and exclusive experiences like online concerts and cooking classes. Puntos Colombia processes around 18 billion transactions monthly, utilizing advanced data infrastructure to enhance customer segmentation and deliver personalized experiences. The company also promotes a flexible work culture, providing distributed teams with access to coworking spaces in cities such as Bogotá, Barranquilla, Cartagena, and Medellín.
The points accumulated can be redeemed for a range of benefits, including products, services, and exclusive experiences like online concerts and cooking classes. Puntos Colombia processes around 18 billion transactions monthly, utilizing advanced data infrastructure to enhance customer segmentation and deliver personalized experiences. The company also promotes a flexible work culture, providing distributed teams with access to coworking spaces in cities such as Bogotá, Barranquilla, Cartagena, and Medellín.
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