The Alliance for Lifetime Income is a non-profit educational organization based in Washington, D.C. Its mission is to raise awareness about the importance of protected lifetime income in retirement, ensuring that Americans do not face the risk of outliving their savings. Founded by leading life insurers and asset managers, the Alliance serves as a platform for consumer education focused on retirement income security.

The organization provides a variety of resources, including educational materials, interactive tools, and research to help both consumers and financial advisors develop effective retirement income strategies. It operates the Retirement Income Institute, which connects academic research with practical solutions to address retirement income challenges. The Alliance also offers the Retirement Income Security Evaluation (RISE) Score®, a tool for individuals to assess their retirement income needs. Through public advertising campaigns, it promotes the benefits of lifetime income products, particularly annuities, as a key component of a comprehensive retirement plan.