Proov

Proov is a women’s health company based in Boulder, Colorado, focused on at-home fertility diagnostic testing and hormone support. Founded by Dr. Amy Beckley, who has personal experience with fertility challenges, Proov aims to empower women to understand and manage their reproductive health. The company specializes in hormone monitoring and personalized treatment recommendations, utilizing advanced technology to detect subtle hormone shifts that impact fertility.

Proov offers several products, including the Proov Confirm PdG Test, the first FDA-cleared at-home test that measures a progesterone metabolite to confirm successful ovulation. Their Complete Testing System measures four key hormones to provide a comprehensive view of fertility status. Additionally, Proov provides hormone support and personalized recommendations to help women manage conditions like PCOS, endometriosis, and symptoms of perimenopause and menopause. The company collaborates with Quest Diagnostics to enhance access to its testing solutions, ensuring women can track their hormone health effectively.