Primally Pure

Primally Pure is a natural skincare and personal care company founded in 2015 by Bethany McDaniel. Inspired by her family's organic livestock farm in Southern California, the brand focuses on a non-toxic lifestyle, using fresh and recognizable ingredients sourced from regenerative, organic, and wildcrafted farms. Their philosophy emphasizes the connection between soil health and skin wellness through sustainable practices.

Starting from her farmhouse kitchen, Bethany formulated products and shipped them herself. The company has since grown to over 40 employees and operates from a headquarters that includes an in-house spa. Primally Pure is known for its natural deodorants and offers a diverse product line of over 50 items, including facial care, body care, baby care, and clean home fragrance products. The brand is committed to transparency and customer health, avoiding chemicals and synthetic ingredients, and is supported by numerous positive reviews. Their blog provides educational content on holistic skincare and wellness, reflecting their dedication to health beyond product sales.