Positive Coaching Alliance

Positive Coaching Alliance (PCA) is a nonprofit organization established in 1998 at Stanford University by Jim Thompson. Its mission is to transform the culture of youth sports, focusing on developing better athletes and better people. PCA promotes the Double-Goal Coach® approach, encouraging coaches to prioritize teaching life lessons alongside winning.

PCA offers live workshops and training sessions for coaches, parents, athletes, and youth sports leaders, having delivered over 20,000 sessions nationwide. The organization provides educational resources that emphasize positive reinforcement techniques and programs designed to foster a supportive sports culture. These initiatives help youth sports organizations and schools teach essential life skills such as teamwork, resilience, and communication.

With over 3,500 partnerships, PCA collaborates with youth sports organizations, schools, and camps across the United States. The organization is supported by professional and collegiate coaches, Olympic medalists, and Hall of Fame athletes, making it a trusted resource for promoting positive youth development through sports.