Plufl is a company that designs and sells the world's first human-sized dog bed, aimed at providing a unique and ultra-comfortable napping experience. Founded by University of British Columbia graduates Noah Silverman and Yuki Kinoshita, Plufl was inspired by the comfort of a large dog napping in a dog bed and the founders' own need for better rest solutions.

The flagship product, also named Plufl, is an oval-shaped bed that cradles users in a natural fetal position. It features a thick cushioned base, supportive soft pillow borders, and a removable, machine-washable faux fur cover. The design combines elements of a dog bed, a memory foam mattress, and a Sherpa blanket to maximize comfort and foster a sense of security. Plufl is marketed to individuals who value rest and relaxation, including students and professionals, and has gained popularity through a successful Kickstarter campaign. The company focuses on delivering quality materials and a playful design to enhance users' well-being through better rest.