
sports
PLL App
Website: premierlacrosseleague.com

Overview
The Premier Lacrosse League (PLL) is a professional field lacrosse league in the United States, founded in 2018 by Paul Rabil and Mike Rabil. It launched its first season on June 1, 2019, featuring a unique tour-based model that allows games to be held across 12 major cities over a 14-week schedule. The league consists of eight teams located in cities such as Boston, San Diego, Charlotte, and New York City.
The PLL aims to elevate professional lacrosse by offering players salaries, health care, and equity in the league, making it the first major North American professional team sports league to provide ownership stakes to players. The league emphasizes player empowerment and fan engagement through innovative media strategies, including a partnership with NBC Sports Group and a focus on player-centered content. The PLL also hosts an annual Championship Series in the lacrosse sixes format, promoting the sport's inclusion in the Olympics and providing additional opportunities for athletes.
The PLL aims to elevate professional lacrosse by offering players salaries, health care, and equity in the league, making it the first major North American professional team sports league to provide ownership stakes to players. The league emphasizes player empowerment and fan engagement through innovative media strategies, including a partnership with NBC Sports Group and a focus on player-centered content. The PLL also hosts an annual Championship Series in the lacrosse sixes format, promoting the sport's inclusion in the Olympics and providing additional opportunities for athletes.
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