Play It Again Sports is a retail franchise that specializes in buying, selling, and trading new and quality used sporting goods and fitness equipment. Founded in 1983 in Minneapolis, Minnesota, it has grown to become the largest retailer of new and used sporting goods in North America, with nearly 300 stores across the United States and Canada. The company operates under Winmark Corporation, a leader in retail resale franchising.

The business model focuses on providing affordable sports gear by purchasing used equipment directly from customers and reselling it alongside new products. This approach promotes sustainability by recycling sports equipment within local communities. Play It Again Sports offers a diverse inventory, typically consisting of about 40% used and 60% new equipment, covering various sports and fitness categories. Services include buying used equipment, selling new and used gear, and additional offerings like skate sharpening at select locations. The company is committed to community engagement and providing value through expert knowledge and superior service.