Pit Viper

Pit Viper is an American company based in South Salt Lake, Utah, founded in 2012 by Chuck Mumford. The company specializes in designing and manufacturing sports performance eyewear and lifestyle accessories. It began with modified military surplus sunglasses, featuring bright, retro-inspired designs that appeal to outdoor sports enthusiasts.

The core product line includes durable, wraparound sunglasses, safety glasses, eyeglasses, sports visors, and ski/snowboard goggles, all reflecting a bold aesthetic from the 1980s to early 2000s. In addition to eyewear, Pit Viper offers road cycling kits and mountain bike apparel, catering to active lifestyle customers. The brand is known for its playful marketing approach, utilizing cheeky slogans and social media strategies to connect with a youthful audience.

Pit Viper has experienced significant growth since its inception, transitioning from a garage startup to a multimillion-dollar business with around 100 employees and approximately $40 million in annual revenue by 2023. The company targets outdoor sports enthusiasts and lifestyle consumers who value functional and stylish products.