Pika is a Palo Alto-based startup founded in 2023 that develops an AI-powered platform for creating and editing videos from text captions and still images. Its main product, Pika.art, allows users to generate realistic video clips from descriptive text prompts and animate uploaded images. The platform includes features like text-to-video generation, image-to-video conversion, and specialized editing tools for inserting objects, replacing elements, and creating transitions.

Pika operates on a freemium subscription model, offering a free plan with 80 monthly credits and paid plans ranging from $8 to $76 per month, providing between 700 and 6,000 credits. The company targets content creators looking to quickly transform ideas into social-ready video clips, balancing ease of use with advanced AI capabilities. Pika has experienced rapid growth, serving over 500,000 users who generate millions of videos weekly. The company has raised $135 million in funding from notable investors and is led by CEO Demi Guo.