PickFu is a California-based company that offers a do-it-yourself consumer research platform. Founded in 2008 by Justin Chen and John Li, it enables businesses to quickly gather honest opinions from a large panel of respondents. The platform allows users to create polls and surveys to test product designs, logos, copywriting, and user interfaces, delivering rapid results often within hours.

With access to an on-demand panel of over 15 million respondents worldwide, PickFu helps businesses target their polls based on more than 90 demographic traits. This ensures that feedback comes from the actual target audience. The platform supports various polling formats, providing both quantitative data and qualitative insights. PickFu serves a diverse range of industries, including e-commerce, mobile app development, publishing, insurance, and marketing, helping customers validate product features and make informed business decisions.