Website: phlur.com
Overview
Phlur is a fragrance company based in Austin, Texas, founded in 2015. The brand focuses on reimagining the fragrance experience, emphasizing premium, responsibly sourced ingredients and environmentally conscious practices. Their fragrances are designed for skin application, and they offer an innovative sampling process that allows customers to experience scents in real-life settings.
After being acquired by The Center in 2021, Phlur was relaunched under the creative direction of Chriselle Lim, featuring new packaging and fragrances. The brand collaborates with renowned master perfumers to ensure high craftsmanship in their scent profiles. Phlur positions itself within the clean beauty space, emphasizing transparency, ethical sourcing, and sustainability. Their products are cruelty-free and free from harmful ingredients, aligning with their philosophy of creating fragrances that are both enjoyable and environmentally friendly.
After being acquired by The Center in 2021, Phlur was relaunched under the creative direction of Chriselle Lim, featuring new packaging and fragrances. The brand collaborates with renowned master perfumers to ensure high craftsmanship in their scent profiles. Phlur positions itself within the clean beauty space, emphasizing transparency, ethical sourcing, and sustainability. Their products are cruelty-free and free from harmful ingredients, aligning with their philosophy of creating fragrances that are both enjoyable and environmentally friendly.
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