Philip Morris

Philip Morris International (PMI) is a prominent international consumer goods company with roots dating back to 1847. Originally established as a tobacco shop in London, PMI was incorporated in 1987 to manufacture and distribute tobacco products globally, outside the United States. The company became independent from Altria Group in 2008.

PMI has historically focused on cigarettes, with Marlboro being its flagship brand. In recent years, the company has shifted its emphasis toward smoke-free products, aiming to provide adult smokers with alternatives to traditional cigarettes. Its leading smoke-free product, IQOS, is a heat-not-burn device designed to reduce exposure to harmful chemicals. PMI is committed to innovation and aims for smoke-free products to account for more than two-thirds of its total net revenues by 2030. The company serves adult consumers in over 180 markets worldwide, promoting responsible marketing and consumer education about health effects.