Pheasants Forever and Quail Forever is a nonprofit conservation organization dedicated to preserving and enhancing upland wildlife habitats, particularly for pheasants and quail. Founded in 1982, the organization expanded in 2005 to address the decline in quail populations. They operate across more than 40 U.S. states and parts of Canada, focusing on habitat improvements, public access, education, and conservation advocacy.

With over 750 local chapters and more than 480,000 members, Pheasants Forever and Quail Forever empower communities to manage locally raised funds for wildlife habitat projects and youth conservation events. Their activities include habitat conservation projects, educational outreach, and policy advocacy. They also host events like Pheasant Fest and Quail Classic to raise funds and awareness. The organization collaborates with corporate partners to support conservation efforts and offers branded apparel and gear through their online stores.