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Overview

PFF (Pro Football Focus) is a prominent sports analytics company that specializes in American football analysis, focusing on the NFL and NCAA Division-I college football. Founded in 2007 by Neil Hornsby in the UK, PFF grades every player on every play in every game, offering detailed 0–100 player grades and advanced statistics that enhance traditional metrics.

PFF provides in-depth player and team performance data through various web-based products. Their services cater to a wide range of clients, including all 32 NFL teams, over 100 NCAA FBS teams, CFL teams, and sports media outlets like The Washington Post and ESPN. They offer customized data for NFL and NCAA teams to support scouting and player evaluation, advanced analytics for media partners, and detailed statistics for digital subscribers and sports agencies.

After Cris Collinsworth acquired a majority stake in 2014, PFF moved its operations to Cincinnati, Kentucky, further solidifying its role in professional football. PFF transforms raw game data into actionable insights, making it a valuable resource for teams, media, and fans alike.
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