Perelel

Perelel is a vitamin company founded by women, including an OB/GYN, that focuses on clean and targeted nutritional supplements for women at various hormonal and reproductive life stages. Established in 2020 by Victoria Thain Gioia, Alex Taylor, and Dr. Banafsheh Bayati, Perelel addresses the need for precise, medically backed prenatal and women's vitamins in a largely unregulated market.

The company offers a comprehensive product line of 19 individual SKUs and bundles, including daily multivitamins and vitamin packs tailored for conception, pregnancy, postpartum recovery, and overall women's health. Each formula is developed by a team of OB/GYNs, reproductive endocrinologists, dietitians, and doulas, ensuring that clinical research informs ingredient selection. Perelel emphasizes high-quality, clean formulations that are free from gluten, soy, dairy, GMOs, and synthetic additives, and all products undergo third-party testing for purity and safety. The company is committed to supporting women's health research and has pledged $10 million to initiatives aimed at closing the gender health gap.