PBR

Professional Bull Riders, Inc. (PBR) is an international organization dedicated to professional bull riding, founded in 1992 by a group of accomplished bull riders. Headquartered in Pueblo, Colorado, with significant operations in Fort Worth, Texas, PBR has become the largest bull riding league in the world, sanctioning hundreds of events each year across the United States, Canada, Brazil, and Australia.

PBR organizes a wide range of bull riding competitions, including local, national, and international tours that culminate in world championship events featuring over 800 professional riders. The organization also manages media and broadcast rights, enhancing the sport's visibility through partnerships with various networks. PBR secures corporate sponsorships and creates engaging entertainment experiences at events, attracting a diverse audience and promoting the sport's excitement. Through its efforts, PBR has successfully elevated bull riding into a recognized professional sport with a growing fan base.