Patagonia

Patagonia is an American outdoor apparel and gear company founded in 1973 by Yvon Chouinard in Ventura, California. Initially focused on climbing gear, Patagonia has grown into a global brand recognized for its high-quality outdoor clothing, equipment, and accessories for activities like climbing, hiking, surfing, fly fishing, and skiing.

The company emphasizes sustainability and environmental responsibility in its product range, which includes durable outerwear, long underwear, backpacks, and camping accessories. Patagonia was an early adopter of organic cotton and sustainable materials, and it promotes a circular economy through initiatives like the "Worn Wear" program, encouraging customers to return used items for repair or recycling. Committed to environmental activism, Patagonia donates a portion of its profits to conservation efforts and became a certified B Corporation in 2012. In 2022, ownership was transferred to the Patagonia Purpose Trust and the Holdfast Collective to ensure ongoing support for climate initiatives.