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Next Big Sound, Inc. is a New York-based company founded in 2009 that specializes in online music analytics and insights. The company aggregates and analyzes data related to music consumption, including social media activity, streaming services, radio airplay, and sales. This information is presented through a single dashboard platform that tracks daily music consumption and purchase decisions worldwide.

The platform combines various data points, such as Facebook fans, streaming counts, and sales figures, to provide a comprehensive view of an artist's popularity and market trends. Next Big Sound's analytics are utilized by a diverse range of clients, including individual artists, managers, major record labels, and music distributors globally. The company also powers industry benchmarks like the Social 50 chart and the Next Big Sound branded chart for Billboard, which track the most active and popular artists across platforms.