Paired

Paired, also known as Better Half Ltd., is a UK-based company founded in 2019, headquartered in London. It offers a relationship management app designed for couples who want to enhance their partnerships through proactive engagement. The Paired app features daily conversation starters, quizzes, games, and expert advice based on relationship science, aiming to deepen intimacy and improve communication.

The app provides interactive tools that encourage meaningful daily interactions, helping couples stay connected. It includes step-by-step relationship journeys and a private space for couples to explore their relationship. Developed in collaboration with relationship experts and academic institutions, the app's content is evidence-based and has been validated for its effectiveness in improving relationship quality.

Paired has gained recognition for its innovative approach, winning awards such as the Google Play Award for Personal Growth in 2020. With millions of downloads and over 100,000 daily users, Paired focuses on supporting couples in established relationships who seek to nurture their connection through manageable, daily efforts.