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ShopMy is a creator-driven affiliate marketing and social commerce platform that connects brands in lifestyle, fashion, beauty, and related niches with a vast network of content creators. The platform aims to make creator recommendations accessible and actionable, having facilitated over $500 million in brand sales. With more than 175,000 creators and over 1,000 brand partners, ShopMy offers a multi-curator shopping experience that prioritizes human taste and trusted recommendations.

For creators, ShopMy provides a customizable storefront builder to organize and promote their favorite products, allowing them to monetize their influence through affiliate marketing. Brands can discover vetted creators, manage PR campaigns, and track real-time analytics to optimize their partnerships. The consumer-facing platform features "Circles" for following curated groups of creators, personalized "Taste Profiles" for tailored recommendations, and tools for wishlisting and organizing shopping across favorite creators. ShopMy enhances the shopping experience by integrating verified customer reviews to build trust and support decision-making.