NOWATCH

NOWATCH is a health innovation and technology company based in Amsterdam, founded in 2021. It focuses on integrating advanced technology with mental health science to help individuals manage stress and enhance their wellbeing. The company's mission is to promote calmness, strength, and presence, encouraging meaningful lives and positive cultural shifts.

The flagship product, the NOWATCH Awareable, is a health-focused wearable device that measures physiological and emotional data to create a personalized "stress fingerprint." Unlike traditional smartwatches, it features a minimalist design with customizable materials, such as gemstones, to reduce overstimulation. The device tracks activity, feelings, and heart rate using research-grade sensors, helping users understand their stress responses and make healthier lifestyle choices. NOWATCH emphasizes user data privacy, ensuring that all collected data remains owned by the user.

Co-founded by Hylke Muntinga and Timothée Manschot, NOWATCH combines expertise from various fields to support individuals seeking to improve their mental health and wellbeing through mindful technology.