Overview
Novig is a New York-based company founded in 2021 that operates a commission-free sports betting exchange. It allows users to bet directly against friends or the market, eliminating traditional sportsbooks and their associated fees. This peer-to-peer model creates a more efficient and profitable betting experience by removing hidden fees and biased odds.
The platform is built on quantitative research and high-frequency trading techniques, appealing particularly to high-frequency bettors. Novig offers a sports betting app that launched in Colorado, providing a unique commission-free experience. The company focuses on transparency, allowing bettors to set their own odds in a secure marketplace. Since its public launch in September 2024, Novig has rapidly grown to become the leading sports prediction market in the U.S., achieving significant trading volume milestones.
With strong investor backing, including an $18 million Series A round, Novig is committed to democratizing sports betting and reshaping the industry by transitioning to a full exchange model in the future.
The platform is built on quantitative research and high-frequency trading techniques, appealing particularly to high-frequency bettors. Novig offers a sports betting app that launched in Colorado, providing a unique commission-free experience. The company focuses on transparency, allowing bettors to set their own odds in a secure marketplace. Since its public launch in September 2024, Novig has rapidly grown to become the leading sports prediction market in the U.S., achieving significant trading volume milestones.
With strong investor backing, including an $18 million Series A round, Novig is committed to democratizing sports betting and reshaping the industry by transitioning to a full exchange model in the future.
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