Nix

Knix is a Canadian intimate apparel company founded in 2013 by Joanna Griffiths. The brand focuses on transforming the underwear market by prioritizing function, comfort, and inclusivity. Knix is known for pioneering leakproof underwear designed to meet the needs of women experiencing menstrual and incontinence leaks, moving away from traditional lingerie aesthetics.

The company offers a wide range of products, including leakproof underwear, wireless bras, sleepwear, shapewear, swimwear, maternity wear, activewear, loungewear, and period underwear for teens and tweens under the sub-brand Kt by Knix. Knix emphasizes a size-inclusive approach and features real women of diverse ages and backgrounds in its marketing campaigns, promoting body positivity and authenticity.

Operating primarily as a direct-to-consumer brand, Knix has expanded into physical retail with seven stores across Canada and California. The company aims to empower women of all ages and sizes with comfortable and functional intimate apparel that supports real-life needs. In 2022, Knix made headlines when it sold an 80% stake to Swedish health and hygiene giant Essity, marking a significant milestone in the company's growth.