Nike, Inc. is the largest supplier of athletic footwear and apparel in the world, based near Beaverton, Oregon. Founded in 1964 as Blue Ribbon Sports, it was renamed Nike, Inc. in 1971. The company designs and markets a wide range of performance and lifestyle products for men, women, and children, including iconic footwear models like Air Jordan and Air Force 1, as well as apparel and sports equipment.
With a revenue of $51.4 billion in fiscal year 2024, Nike operates under several brands, including Nike, Jordan, and Converse. The company emphasizes innovation and technology, offering digital experiences and e-commerce through its primary portal, nike.com. Nike serves a diverse customer base, from professional athletes to everyday consumers, and has a strong presence in global markets, including North America, Europe, and Asia. The brand is recognized for its Swoosh logo and the slogan "Just Do It," which are central to its marketing efforts.
Nike, Inc. is the largest supplier of athletic footwear and apparel in the world, based near Beaverton, Oregon. Founded in 1964 as Blue Ribbon Sports, it was renamed Nike, Inc. in 1971. The company designs and markets a wide range of performance and lifestyle products for men, women, and children, including iconic footwear models like Air Jordan and Air Force 1, as well as apparel and sports equipment.
With a revenue of $51.4 billion in fiscal year 2024, Nike operates under several brands, including Nike, Jordan, and Converse. The company emphasizes innovation and technology, offering digital experiences and e-commerce through its primary portal, nike.com. Nike serves a diverse customer base, from professional athletes to everyday consumers, and has a strong presence in global markets, including North America, Europe, and Asia. The brand is recognized for its Swoosh logo and the slogan "Just Do It," which are central to its marketing efforts.
