Needi is a UK-based tech startup founded in August 2020, specializing in sourcing unique and sustainable corporate gifts and branded merchandise from local independent businesses. Headquartered in Manchester, Needi combines AI-driven technology with human expertise to offer personalized gifting solutions that align with clients' Environmental, Social, and Governance (ESG) and sustainability goals.

The company features a corporate gifting platform that simplifies the sourcing process, utilizing a proprietary gift-matching algorithm to ensure meaningful and responsible gift selections. Needi also employs "Feel Good Experts" who provide personalized recommendations through a free Gift Finder service. By supporting local businesses, Needi promotes sustainability and has generated over £1 million in sales for these enterprises. The company serves major corporate clients, including Meta, Spotify, and Microsoft, emphasizing a commitment to customer satisfaction and social responsibility.