Native

Native is a personal care company based in San Francisco, California, dedicated to creating clean, natural, and effective products. Founded by Moiz Ali, Native's mission began with developing a deodorant that competes with traditional antiperspirants while using safe and simple ingredients. The company emphasizes transparency, environmental responsibility, and cruelty-free testing in its operations.

Native offers a variety of daily personal care staples, including aluminum-free deodorants, body wash, hair care products, and lotions. All products are formulated with naturally derived ingredients, are vegan, and are cruelty-free. The company values customer feedback, regularly updating its formulations to ensure quality and safety. With a commitment to reducing environmental impact, Native focuses on sustainable packaging and ingredient transparency. The brand has built a loyal customer base, receiving over 150,000 five-star reviews, and offers a subscription service for added convenience.