Myzone® is a fitness technology company founded in 2011 by Dave Wright, based in Nottinghamshire, United Kingdom. The company specializes in wearable fitness tracking devices and a digital platform aimed at motivating users to engage in physical activity. Myzone serves over 9,000 fitness facilities across 84 countries and has shipped more than two million devices worldwide.

The flagship product, the MZ-Switch, is an interchangeable heart rate monitor that allows users to track their heart rate accurately during various exercises. The Myzone app syncs with these devices, providing real-time feedback, effort-based scoring, and social engagement features. Myzone also offers software solutions for fitness clubs to enhance member retention and engagement through interactive feedback.

Myzone's diverse customer base includes fitness clubs, elite sports teams, healthcare institutions, educational organizations, and corporate wellness programs. The company is committed to making movement measurable and rewarding, helping users develop sustainable fitness habits.