Myprotein

Myprotein is a global sports nutrition brand founded in 2004 by Oliver Cookson. The company started from humble beginnings and quickly grew by providing affordable, high-quality protein powders and supplements directly to consumers online. In 2011, Myprotein became part of The Hut Group, which helped accelerate its expansion, including the opening of a production facility in Kentucky in 2015 to serve the US market. By 2016, it was recognized as the world's leading online sports nutrition brand, delivering products to over 70 countries.

Myprotein offers a diverse range of products, including protein powders, vitamins, minerals, and sports supplements. The brand features several sub-brands, such as MP, Myvitamins, Myvegan, MyPRO, and ORIGIN, catering to various nutritional needs. Myprotein emphasizes quality, affordability, and convenience, selling its products through its own website and major retailers like Amazon and Walmart. The company also engages in innovative collaborations, such as with MIKE AND IKE®, to create unique flavored supplements. Myprotein targets fitness enthusiasts and health-conscious consumers, providing science-backed nutrition to support active lifestyles.