MLB.com Podcast Advertising: Spend, Top Shows & Campaigns

Overview

Major League Baseball (MLB) is the oldest major professional baseball organization in North America, formed in 1903 from the merger of the National League and the American League. It consists of 30 teams and operates the highest level of professional baseball in the United States and Canada. The regular season features 162 games from April to September, culminating in the postseason and the World Series championship in October.

MLB provides live professional baseball games, broadcasting and media rights, merchandising, and fan engagement initiatives. It offers digital content and interactive experiences through its platforms, delivering live scores, statistics, and streaming services. MLB serves a diverse customer base of baseball fans, spectators, and consumers of merchandise, while also engaging advertisers and sponsors. The league has a rich history and has significantly influenced American culture, including notable moments in civil rights.

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Top Shows

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Ads

Crew completes epic run with World Series title

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Recent Campaigns

	Shows	Week5/11	Week5/18	Week5/25	Week6/8	Week6/15	Week6/29	Week7/6	Week7/13	Week7/20	Week7/27	Week8/3	Week8/10	Week8/17	Week8/24	Week8/31	Week9/28	Week10/5	Week10/12	Week10/19	Week10/26
Cleveland's Morning News with Wills and Snyder	Cleveland's Morning News with Wills and Snyder 42%	1	1	1	1	1	2	1		5	2	2	2	3	3	2	1					Longer term buy 42%
MLB Morning Lineup Podcast	MLB Morning Lineup Podcast 42%															5		5	3	5	4	Longer term buy 42%
The Varsity	The Varsity 42%						1	2	1	1	1						1	2	2	2	1	Longer term buy 42%

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T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%

T The Daily Brief	The Daily Brief 75%		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	4	Core Performer 75%
T Tech Frontiers	Tech Frontiers 75%	4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1		Core Performer 75%
C Culture Code	Culture Code 75%	2	3		5	1	2		4	5	1		3	4	5		2	3	4		1	2	3		5	Core Performer 75%
M Market Close	Market Close 75%	5		2	3	4		1	2	3		5	1	2		4	5	1		3	4	5		2	3	Core Performer 75%
S Side Hustle Radio	Side Hustle Radio 75%		4	5	1		3	4	5		2	3	4		1	2	3		5	1	2		4	5	1	Core Performer 75%