Michaels

Michaels Stores, Inc. is North America's largest arts and crafts retail chain, founded in 1973 in Dallas, Texas. As a subsidiary of The Michaels Companies, Inc., it offers a wide range of products and services for arts, crafts, framing, floral and wall décor, and DIY home decoration. Michaels features general crafts, home décor, seasonal items, custom and ready-made framing, and papercrafting supplies. The company develops numerous private label brands, such as Recollections and Studio Décor, which make up about 60% of its sales.

With over 1,300 retail stores across 49 U.S. states and Canada, Michaels serves individual consumers and hobbyists. It also has a strong e-commerce presence, allowing customers to shop online through its websites and mobile app. The company targets arts and crafts enthusiasts, DIY decorators, and professional makers, providing supplies for various creative projects. Michaels engages customers through digital content and partnerships, enhancing the crafting experience. Overall, it is a premier destination for creative expression in North America.