Mercato is a private e-commerce company founded in 2015 and based in San Francisco, Ethiopia. It operates an online grocery platform that connects consumers with local grocers, specialty food stores, and artisan food producers across the United States. The company aims to empower independent grocers by providing digital tools and a broad customer base, while promoting sustainable and healthy eating in communities, including those in food deserts.

The platform allows customers to shop from a variety of local specialty food shops and independent grocers, offering options for home delivery or in-store pickup. Mercato supports multiple payment methods, including SNAP/EBT, Medicaid, and Medicare Advantage, to enhance access to healthy food. The company also features a subscription service, Mercato Green, which provides unlimited free deliveries for a monthly or annual fee. With a focus on freshness, Mercato emphasizes that its merchants’ products are significantly fresher than those found in traditional supermarkets.