Mentholatum Deep Heat Rub

The Mentholatum Company is a historic manufacturer of non-prescription health care products, founded in 1889 in Wichita, Kansas. Originally known as The Yucca Company, it shifted focus after creating a menthol and petrolatum-based ointment in 1894, which became its flagship product. The company was renamed The Mentholatum Company in 1906 and has since expanded its operations both in the United States and internationally, including significant markets in the UK and Japan.

As a subsidiary of Rohto Pharmaceutical Company, Ltd., The Mentholatum Company specializes in topical ointments and balms that utilize the soothing properties of menthol. Its well-known products include the Mentholatum Ointment, medicated lip balms, and various skin care items. The brand is recognized globally for providing effective and affordable health care solutions, appealing to a diverse customer base that includes families, athletes, and individuals seeking relief from minor ailments. The company's headquarters are located in Orchard Park, New York, and it continues to maintain a legacy of innovation and community involvement.