Mejuri is a fine jewelry brand founded in 2015 by Noura Sakkijha, a third-generation jeweler. Based in Toronto, Canada, the company has expanded to over 700 employees and features an in-house design studio. Mejuri aims to redefine fine jewelry as an everyday expression of self, encouraging women to purchase jewelry for themselves.

As a direct-to-consumer brand, Mejuri offers high-quality, affordable jewelry that bridges the gap between luxury and costume pieces. Their collections include stackable and versatile items made from sustainable materials, such as 80% recycled gold and responsibly sourced diamonds. The company emphasizes transparency and sustainability, ensuring ethical sourcing and production throughout its supply chain.

Mejuri targets women who appreciate online shopping and seek ethically made jewelry. The brand promotes self-expression and empowerment, encouraging customers to invest in personal enjoyment rather than traditional gifting. Through its commitment to conscious consumption, Mejuri is making luxury jewelry accessible for everyday wear.